TYPE3: 2021 Expo
Project Overview
Over the course of 11 weeks, my classmates and I completed a series of tasks, exercises, individual and group critiques to design the visual content for a curated exhibition. The portion of this exhibition that I will be focusing on is the exhibition guide that I created using the theme and type structure my group and I had come up with. The show guide is a natural extension of an exhibition or tradeshow, I had to consider how the exhibition as a whole could be distilled into a single unit.
Programs Used
Colour Palette
Process
Since my group and I already had a colour palette, type structure, and theme in place, designing the guide itself wasn't the hard part. As this project was for a typography class, kerning/leading of the text is what I heavily focused on. As you can see below, I went through many iterations to get the typesetting as close to perfect as possible.
Final Guide
